Anyone can send an email.
But can you send an email that does the job you want it to?
With email marketing, the job is often to drive conversions—large or small. Conversions, in this context, are the actions you want your readers to take after they read your email. These conversions reflect your ability to grab your subscribers’ attention.
But how can you tell how effectively you’re converting, and what should you do to improve your conversion rate? You’ll learn the answers to both questions in this blog post.
We’ll explain what email conversion rate actually means, a handy formula for calculating it, and share three ways to improve it—along with common mistakes to avoid when building your next email campaign.