The story that inspired evolution of TMC
At Transformative Marketing Concepts (TMC), we believe every brand has a story waiting to unfold. With a wealth of experience working with some of the world’s largest brands, we guide businesses through every chapter of their growth journey. Founded by a team of visionary women, TMC combines passion and expertise to craft marketing strategies that resonate at every stage—whether you’re launching, scaling, or reinventing your brand. From building a strong foundation with branding and creative storytelling to navigating global markets with cutting-edge digital solutions, we shape campaigns that are not only culturally aligned but also designed for lasting impact. Together, we help our clients write the next chapter of their success.
Here is a quick glimpse into how the concept behind TMC evolved over decades:
Founder - Transformative Marketing Concepts
Founded TMC to channel my passion and expertise in marketing and tech into delivering tailored, data-driven marketing solutions and spell success for my clients from various domains and geographies.
Founded TMC to channel my passion and expertise in marketing and tech into delivering tailored, data-driven marketing solutions and spell success for my clients from various domains and geographies.
Independent Consultant
Kaizen Analytix
As an independent consultant, she partners with businesses to deliver cutting-edge analytics-driven growth strategies. Leveraging her deep expertise, she crafts innovative solutions that drive success and transform how companies approach customer experience and marketing.
Kaizen Analytix
As an independent consultant, she partners with businesses to deliver cutting-edge analytics-driven growth strategies. Leveraging her deep expertise, she crafts innovative solutions that drive success and transform how companies approach customer experience and marketing.
Global Creator Growth, GTM & Platform Strategy Executive
YouTube Creator Marketing
At YouTube, she was recruited to lead the transformation of global marketing communications for its vast creator community, serving over 50 million subscribers across multiple tiers. Spearheading global growth strategies, she aligned executive teams and cross-functional partners to craft a unified tech vision. Through her leadership, YouTube saw elevated B2B advertising revenue and more efficient marketing operations, all while fostering a forward-thinking, data-driven approach to scale creator marketing efforts worldwide.
YouTube Creator Marketing
At YouTube, she was recruited to lead the transformation of global marketing communications for its vast creator community, serving over 50 million subscribers across multiple tiers. Spearheading global growth strategies, she aligned executive teams and cross-functional partners to craft a unified tech vision. Through her leadership, YouTube saw elevated B2B advertising revenue and more efficient marketing operations, all while fostering a forward-thinking, data-driven approach to scale creator marketing efforts worldwide.
Vice President, CEM, Growth & Loyalty
Western Union
As Vice President at Western Union, she led a global team spanning the US, UK, UAE, and several other regions, driving a significant transformation in consumer engagement and loyalty programs. She championed the shift from retail to digital platforms, reimagined Western Union’s brand value proposition, and modernized its tech stack to compete with industry disruptors. Her efforts directly resulted in increased customer retention and incremental transaction growth.
Western Union
As Vice President at Western Union, she led a global team spanning the US, UK, UAE, and several other regions, driving a significant transformation in consumer engagement and loyalty programs. She championed the shift from retail to digital platforms, reimagined Western Union’s brand value proposition, and modernized its tech stack to compete with industry disruptors. Her efforts directly resulted in increased customer retention and incremental transaction growth.
Independent Consultant
Leading with her expertise, she consulted with multiple organizations, steering them through growth and transformation. Her strategic guidance helped clients unlock their potential and accelerate their business development, leveraging her tactical solutions for growth and turnaround.
Leading with her expertise, she consulted with multiple organizations, steering them through growth and transformation. Her strategic guidance helped clients unlock their potential and accelerate their business development, leveraging her tactical solutions for growth and turnaround.
Vice President, CEM and Growth Marketing
Live Nation Entertainment
At Live Nation, she redefined growth marketing by spearheading data-driven strategies for Ticketmaster’s marketing channels. She managed a multi-million-dollar P&L and marketing budget while leading teams across multiple cities. Her initiatives led to significant revenue increases, and her ability to mine consumer data helped optimize brand engagement and retention. She also mentored a high-performing team, cultivating a collaborative and innovative work culture.
Live Nation Entertainment
At Live Nation, she redefined growth marketing by spearheading data-driven strategies for Ticketmaster’s marketing channels. She managed a multi-million-dollar P&L and marketing budget while leading teams across multiple cities. Her initiatives led to significant revenue increases, and her ability to mine consumer data helped optimize brand engagement and retention. She also mentored a high-performing team, cultivating a collaborative and innovative work culture.
Marketing Director & Senior Marketing Manager
Ticketmaster Entertainment
Over six years, she played a pivotal role in Ticketmaster’s evolution, from leading SEM and SEO strategies to growing the company’s CRM programs. She drove a 150% increase in ticket sales through email marketing efforts and optimized digital strategies to improve customer engagement and retention. Her leadership solidified Ticketmaster’s dominance in the live events space.
Ticketmaster Entertainment
Over six years, she played a pivotal role in Ticketmaster’s evolution, from leading SEM and SEO strategies to growing the company’s CRM programs. She drove a 150% increase in ticket sales through email marketing efforts and optimized digital strategies to improve customer engagement and retention. Her leadership solidified Ticketmaster’s dominance in the live events space.
Online Marketing Manager
Entertainment Publications
She led the digital transformation of a traditional print-based business, developing an online marketing strategy that exceeded revenue goals by 154%. Her forward-thinking approach to customer retention and email marketing solidified Entertainment Publications as a leader in its industry.
Entertainment Publications
She led the digital transformation of a traditional print-based business, developing an online marketing strategy that exceeded revenue goals by 154%. Her forward-thinking approach to customer retention and email marketing solidified Entertainment Publications as a leader in its industry.
Marketing and Communications Manager
Citysearch.com
At Citysearch, she pioneered SEM and SEO strategies that drove user acquisition and growth. Her strategic communication initiatives encouraged businesses to engage with the platform, making Citysearch a go-to resource for consumers.
Citysearch.com
At Citysearch, she pioneered SEM and SEO strategies that drove user acquisition and growth. Her strategic communication initiatives encouraged businesses to engage with the platform, making Citysearch a go-to resource for consumers.
Relationship Manager
IPREO
She cultivated and maintained relationships with Fortune 500 clients in the fintech space. Her ability to identify opportunities for growth and upsell additional services helped generate revenue and solidify those relationships.
IPREO
She cultivated and maintained relationships with Fortune 500 clients in the fintech space. Her ability to identify opportunities for growth and upsell additional services helped generate revenue and solidify those relationships.
Associate Manager, Strategic Marketing
KPMG
She began her career at KPMG, where she played a key role in shaping the marketing strategy for the Communications and Content Practice. Her leadership in managing the annual marketing budget and overseeing communications laid the foundation for her future successes.
KPMG
She began her career at KPMG, where she played a key role in shaping the marketing strategy for the Communications and Content Practice. Her leadership in managing the annual marketing budget and overseeing communications laid the foundation for her future successes.